Three Huxley energy drink cans on moss, featuring Tangerine Teton, Strawberry Sequoia, and Mango Mesa flavors.

Huxley

Huxley offers a refreshingly balanced solution. Powered by the plant-based caffeine from Cascara Superfruit, it delivers as much energy as one cup of coffee. It’s blended with real fruit juice, only 5 grams of organic cane sugar, L-theanine, and vital electrolytes, proving you don’t have to compromise flavor for health. 

About:

Project Scope:

— Logo, Typography & Color

— Brand Guidelines

— Creative Strategy

— Packaging & Printed Collateral

— Website

— Illustration

Three cans of Huxley plant-powered energy drinks on rocky surface, featuring flavors: Strawberry Sequoia, Tangerine Teton, Mango Mesa.

Brand Logos

Silhouette of an aikido martial artist in various poses with a sword, set against a white background.

Social Media Content Creation

Collage of Huxley plant powered energy drink cans outdoors, including scenes with mountains, biking, and fly fishing.
Collage of people holding Huxley energy drink cans outdoors
Collage of Huxley energy drink cans in outdoor settings with mountains, fields, and people enjoying the drinks.

Brand Color & Type

Brand guidelines featuring Tay Lennon in Brandon Grotesque font, color palette with hextone and RGB values, including Sunset, Navy, Clouds, Sandstone, Earth, Forest, Growing, Lakeside, Sunshine.
Four Huxley coffee bags with different blends and illustrations, including Descent Decaf, Aurora Blend, Daybreak Blend, and New Heights Blend.

Huxley Coffee

Huxley Coffee

Created custom packaging for 4 bagged coffee flavors & single serve.

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Three Huxley energy drink cans featuring Mango Mesa, Tangerine Teton, and Strawberry Sequoia flavors with nature-themed illustrations.

Huxley Energy

Huxley Energy

Designed from idea to execution. Energy drinks inspired by our beautiful national parks.

Huxley Tangerine Teton energy drink can with mountain and tree illustration, labeled plant powered, zero artificial ingredients, 11.5 fl oz.
illustration of two orange cartoon-style bombs with fuses

Tangerine Teton

Stylized mountain landscape with orange trees and a sun shaped like an orange slice.

Invigorating natural flavor of tangerine in each sip, blending bright citrus zest with a refreshing energy kick

Huxley Mango Mesa energy drink can with plant powered label, 11.5 fl oz, natural caffeine and zero artificial ingredients.
Illustration of two mangoes with leaves in orange color on a plain background.

Mango Mesa

Illustration of a desert fortress with abstract mountains and peppers

With the luscious flavor of juicy ripe mango, perfectly balanced for an uplifting energy experience.

Huxley Strawberry Sequoia energy drink can
Illustration of two red strawberries with abstract elements

Strawberry Sequoia

Illustration of a tree with strawberries growing from it, surrounded by green foliage and coniferous trees.

Invigorating natural flavor of tangerine in each sip, blending bright citrus zest with a refreshing energy kick

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simple stylized abstract shape in olive green on black background
Simplified outline of a flower in green color.

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